Exceptional Results from Advertising Campaigns for CoverMe iPhone Covers
Reach
74,00,000
Conversion Rate
12%
Company Overview
CoverChamp is a leading provider of stylish and durable phone covers specifically designed for iPhones.
Campaign Objectives
The primary objectives of the advertising campaigns were to:
Increase brand visibility and awareness.
Drive traffic to the online store.
Boost sales of the new iPhone cover collections.
Enhance customer engagement and retention.
Campaign Strategy
To achieve these objectives of Coverchamp we launched a multi-channel advertising campaign that included:
- Social Media Advertising: Targeted ads on Instagram, Facebook, and Snapchat.
- Google Ads: Search and display ads focusing on popular keywords related to iPhone covers.
- Whatsapp Marketing: Personalized whatsapp messages to existing customers and new customers.
Campaign Execution
We create a strategically planned campaign to maximize reach and conversions for coverchamp.
Social Media Advertising
- Platforms: Instagram, Facebook, Google, Snapchat,
- Target Audience: iPhone users, tech enthusiasts, and fashion-conscious individuals
- Ad Formats: Carousel ads, video ads, story ads, and sponsored posts
Google Ads
- Types: Search ads, display ads, and shopping ads
- Keywords: “iPhone 14 covers”, “custom iPhone cases”, “durable phone covers”
Whatsapp Marketing
- Segments: Existing customers, and new customers
- Content: Promotional offers, new product launches, and customer testimonials
Results
The campaigns delivered exceptional results, significantly exceeding the initial targets.
Social Media Advertising
- Impressions: 4,200,000
- Clicks: 210,000
- Engagement Rate: 6%
- Conversion Rate: 9%
Google Ads
- Impressions: 3,200,000
- Clicks: 160,000
- Click-Through Rate (CTR): 5%
- Conversion Rate: 12%
Whatsapp Marketing
- Emails Sent: 600,000
- Open Rate: 38%
- Click-Through Rate (CTR): 22%
- Conversion Rate: 17%
Buisness Impact
The advertising campaigns had a substantial positive impact on CoverChamp’s business performance. Key outcomes included:
- Revenue Increase: 40% year-over-year increase in revenue for the campaign period.
- New Customers: Acquisition of 54,000 new customers.
- Repeat Business: 25% increase in repeat purchases from existing customers.
Brand Awareness: 60% increase in brand mentions and social media followers.