Sunstream Energy's Strategic Advertising Campaign Aimed at Enhancing Brand Awareness, Generating Quality Leads, and Amplifying Sales for Residential and Commercial Solar Solutions
High Quality Generated
13,700
Conversion Rate
12.5%
Company Overview
Sunstream Energy is a leading solar installation company that specializes in providing residential and commercial solar solutions
Campaign Objectives
The primary objective of Sunstream Energy’s advertising campaign was to increase brand awareness, generate high-quality leads, and ultimately boost sales of solar installation services. The company aimed to reach a wider audience, educate potential customers about the benefits of solar energy, and convert leads into sales.
Campaign Execution
The campaign included the following key components:
- Google Ads: Focused on search ads targeting keywords related to solar installation, renewable energy, and solar panel benefits.
- Facebook Ads: Created visually appealing carousel and video ads aimed at educating users and generating interest.
- LinkedIn Ads: Targeted business owners and decision-makers with sponsored content and InMail campaigns.
Results
The advertising campaign exceeded expectations, delivering exceptional results across various metrics:
- Impressions:
- Google Ads: 2,500,000 impressions
- Facebook Ads: 1,800,000 impressions
- LinkedIn Ads: 500,000 impressions
- Total Impressions: 4,800,000
- Clicks:
- Google Ads: 75,000 clicks
- Facebook Ads: 60,000 clicks
- LinkedIn Ads: 15,000 clicks
- Total Clicks: 150,000
- Lead Generation:
- Google Ads: 7,500 high-quality leads
- Facebook Ads: 5,000 high-quality leads
- LinkedIn Ads: 1,200 high-quality leads
- Total High-Quality Leads: 13,700
- Conversion Rate (Leads to Sales):
- Google Ads: 20% (1500 sales)
- Facebook Ads: 10% (500 sales)
- LinkedIn Ads: 7% (84 sales)
- Total Sales: 2,084